Always remember your focus determines your reality!!!!
Staying focused on your goals is quite hard. we’re more motivated at the starting. But over a time our all motivation wanes . We get caught up, stuck, overloaded, overworked, frustrated, and we simply just veer off track. Clearly, it’s hard to stay focused when we have so much going on.
When you start a business you are full of enthusiasm but one fine day find out that there is another company that is doing the same as you. You start fixating on the other company, keeping track of all their new ventures, trying to guess their next moves instead of focusing on yours. Slowly and steadily your company starts to lose the edge it once had and business gets difficult. As a remedy, you analyze what the other company is doing that you are not, further down spiraling our own.
Apple CEO Tim Cook explained that one of the core principles Steve Jobs instilled in the company is the need to stay focused on doing only what you do best. “It’s easy to add … it’s hard to stay focused,” he said. “And so the hardest decisions we make are all the things not to work on.”
So it’s important to acknowledge jealous feelings, because the time and energy you expend worrying about what others are doing could (and should) be put into building your own business, instead. So here three ways to stay focus on your goal
Get motivated by your success, not demotivated by others’
It is an human tendency that we tend to focus more on our competitor’s success and failure than ours. Someone else’s success tantamount to our failure and other’s failure becomes our success. It is too enticing to compare your success and failures with others.
Due to social media, we generally see the good things happening to people. More often than not, you will see your competitors posting all the good things happening to them and their company. You naturally will feel that they are going at it without any hiccup which is far from true.
So in order to escape the trap, ignore the posts they make. If you can’t ignore, remember that for one good thing they post, there are 10 bad things that may have happened. So focus on your triumphs and celebrate them.
Learn from your competitors
If your competitor is doing well, then find out how they are doing so. How do they reach their customers? What kind of feedback are they getting? How could you do better? What could you do differently?
Instead of getting anxious about what your competitors are cooking, study them. Learn from their failures as well as from their success. Having competition is a good thing. Learning from other people in similar businesses will give you an edge which you can apply in your own business.
The market can always absorb another player in the same segment
Before starting a business, many think that there is no room for another player in that market. They think if there are other similar businesses already operating in that segment, it is difficult for a newcomer to gain ground. But that’s hardly true.
There are plenty of opportunities for everyone. If Larry Page and Sergey Brin would have thought there is no market for another search engine, we would not have Google today. There is always a possibility to do something better and cater to a different audience. You just need to focus on how you can create value and come up with something better than others.